Logo Role: Concept, Design
This scrappy under-the-radar "friend-raiser" brings a handful of adaptive mountain bikers and high-dollar funders together for an epic autumn ride in Park City Mountain. Featuring a climb called "puke hill" after a few thousand feet of climbing, the name MOFO means exactly what you think it does.
Website Role: Jack-Of-All-Trades, Design, Copy, BUILD
PR Role: Strategic Direction, Agency Oversight, Journalist Connection
