This direct mail campaign created for Stein Eriksen Lodge played off of the luxury property's unique location. At the time, it was the only high-end lodge nestled in the high mountains of Deer Valley Resort, and offered a spa-like escape from the hustle and bustle of everyday life.
These mailers delivered a window of quiet relaxation and a breath of fresh mountain air, direct to recipient's mail boxes encouraging shoulder-season room bookings. The campaign extended through the property's restaurant and other amenities.
Project Role: Design, Copy